Who will read you.

Daniel Mendoza founded Dreams Magnet in New York in 2010, with Hangyoon Ok and Jungku Lim. In 2011 he published his first book, a Spanish-language guide to proven marketing strategies for growing a business, and that same year opened international distribution with Ingram. Since then the imprint has published 86 Spanish-language titles by professionals: physicians, engineers, economists, educators, attorneys.

He didn’t write his first book to sell it: he wrote it to hand it out. He’d leave it on the table where he used to leave a business card, and he discovered what later became this house’s thesis: a book with your name on it is the calling card nobody throws away.

His craft is listening to what others know and putting it in order. He holds a degree in International Trade and Finance. His training: Practitioner and Master Practitioner in Neuro-Linguistic Programming (NLP) with PNL Ecuador, José Torres y Asociados, Guayaquil, 2009 and 2010. NLP Trainer, certified in Orlando in 2011 by Richard Bandler, co-creator of NLP.

He’s bilingual, and he edits every English-language book himself: he interviews you, writes on top of your words, and signs the copyright page as responsible editor. Spanish-language books are signed by the house’s staff editor, Liceth Pérez, an economist.